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simplypsychology.org
https://www.simplypsychology.org/two-step-flow-the…
Two-Step Flow Theory Of Media Communication - Simply Psychology
The two-step flow theory is a communication model developed in the 1940s by Paul Lazarsfeld and Elihu Katz. It suggests that mass media doesn’t directly influence the public.
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wikipedia.org
https://en.wikipedia.org/wiki/Two-step_flow_of_com…
Two-step flow of communication - Wikipedia
In contrast to the one-step flow of the hypodermic needle model or magic bullet theory, which holds that people are directly influenced by mass media, according to the two-step flow model, ideas flow from mass media to opinion leaders, and from them to a wider population.
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britannica.com
https://www.britannica.com/topic/two-step-flow-mod…
two-step flow model of communication - Encyclopedia Britannica
Two-step flow model of communication, theory of communication that proposes that interpersonal interaction has a far stronger effect on shaping public opinion than mass media outlets.
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communicationtheory.org
https://www.communicationtheory.org/two-step-flow-…
Two Step Flow Theory
History: In 1944 Paul Lazarsfeld, (1901-1976) an American Social Researcher, Bernard Berelson (1912 – 1979) and Hazel Gaudet was introduced The Two-Step Flow of Communication in the book called “The people’s choice: How the voter makes up his mind in a presidential campaign.
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sciencedirect.com
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Two-Step Flow of Communication - an overview - ScienceDirect
The two-step flow of communication is defined as a model where the flow of information from mass media to the public occurs in two stages: first, from the media to opinion leaders, and second, from opinion leaders to the general audience.
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self-transcendence.org
https://self-transcendence.org/the-two-step-flow-m…
The Two-Step Flow Model of Communication
The Two-Step Flow Model of Communication Conceptual Overview The two-step flow model of communication, formulated by Katz and Lazarsfeld (1955), proposes that the influence of mass media on the public is not direct, immediate, or uniform. Instead, media messages travel through a mediating social layer before they shape public understanding or behaviour. According to the model, media content ...
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media-studies.com
https://media-studies.com/two-step-flow/
Two Step Flow Theory of Communication | Definition and Analysis
This model of communication became known as the Two-step Flow Theory. In this process of communication, the mass media broadcast values and ideologies but the information is filtered and synthesised by opinion leaders who then share their own interpretations with opinion followers.
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psu.edu
https://sites.psu.edu/emilyjengle/two-step-flow-th…
Two-Step Flow Theory – Emily Engle - Sites at Penn State
The two-step flow theory in communications is an idea introduced by Paul Lazarsfeld and his colleagues Bernard Berelson and Hazel Gaudet that focused on the flow of communication. The theory states that information from the media moves to the public in two distinctive ways.
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mediatheory.net
https://mediatheory.net/two-step-flow-of-communica…
Two-Step Flow of Communication | Decoding Media Influence
The Two-Step Flow of Communication theory suggests that media messages do not directly influence all individuals. Instead, they first impact opinion leaders, who then filter and interpret this information for their followers.
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opentextbc.ca
https://opentextbc.ca/mediastudies101/chapter/two-…
Two-step flow of communication – Media Studies 101
Pick a point of interest (other than fashion) and create a flow chart of the various sources, pathways and intermediaries that provide or filter information to any interested party.