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Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...

What do the sounds of whispered affirmations, page-turning, and tapping fingernails have in common? What about the sight of slow hand movements, soap being gently cut to pieces, and hair being brushed ...

Ahead of the launch of its 2019 line-up of iPhones, Apple has turned to a YouTube trend -- called autonomous sensory meridian response (ASMR) -- that has gone viral online, for its promotional videos.