Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

With AI slop invading our social feeds and jobs at risk from its rapidly advancing technology, advertising AI to sceptics is no mean feat. Cutting through the noise is Anthropic with its AI assistant ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple digital channels more effectively.So ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

As artificial intelligence continues to reshape the creative landscape, we believe that true creative success lies in how we ...

The Artlist AI Trend Report positions the AI ??creative director as the most sought-after talent in the advertising ecosystem ...

Amazon Ads has announced an agentic AI tool that enables advertisers to create campaign ads in Creative Studio. Jay Richman, vice president of creative products and technology at Amazon Ads, explains ...

Kellanova, in partnership with data firm Vidmob and MMA Global, has found it can more quickly connect the dots between campaign creative and business outcomes by leveraging artificial intelligence to ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

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