adexchanger

Adobe’s CDP Is Generally Available – Add It To The Pile

Adobe’s CDP is a value add to Experience Cloud, something to make a brand’s existing investment in Adobe technology more useful and stickier. But Adobe hopes that CDP-like functionality will also open ...

Talon.One releases integration with Adobe Experience Platform to power real-time loyalty and promotions for enterprise brands

Native integration connects Talon.One’s advanced incentives engine directly with Adobe Real-Time CDP and Adobe Journey Optimizer Partnership brings loyalty to life for enterprise brands, enabling bran ...
Business Wire

WORLD’S LEADING CUSTOMER DATA PLATFORM ADOBE REAL-TIME CDP DEBUTS INDUSTRY-FIRST INNOVATIONS

Adobe Real-Time Customer Data Platform – used by leading brands including Chipotle, Major League Baseball, ServiceNow, Thermo Fisher Scientific and U.S. Bank – now delivers over 600 billion predictive ...
adexchanger

Adobe On Launching A CDP: ‘We Could Hear The Drum Beating For This Technology’

This is the 11th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, ...
CMS Wire

How Will Adobe and Salesforce CDP Announcements Impact the Industry?

We talked with industry leaders to better understand the impact that Adobe and Salesforce's foray into Customer Data Platforms will have on the industry. Adobe and Salesforce entered the customer data ...
ZDNet

Adobe makes CDP data governance tools generally available

Adobe on Wednesday announced the general availability of data governance tools in its Customer Data Platform (CDP). The platform is designed to help marketers combine known customer data with ...
Fast Company

Adobe Real-Time CDP

While the term personalized experiences isn’t new, the scale and speed at which companies must provide their customers with relevant, valuable interactions continues to grow exponentially. And so does ...
Business Wire

Adobe Real-Time CDP Makes the Digital Economy Personal for Today’s Global Brands

SAN JOSE, Calif.--(BUSINESS WIRE)--At Adobe Summit – The Digital Experience Conference, Adobe (Nasdaq:ADBE) announced new customers and innovations in Adobe Real-Time Customer Data Platform (CDP).
Marketing Dive

Adobe’s latest integration shows a path forward for cookieless campaigns

European ad tech company Utiq has integrated with Adobe’s Real-Time Customer Data Platform (CDP), per a press release. The integration offers brands enhanced, privacy-oriented audience recognition and ...
Nasdaq

New Adobe Real-Time CDP Innovations Drive Personalization for Global Brands

SAN JOSE, Calif.--(BUSINESS WIRE)-- Adobe (Nasdaq:ADBE) today announced innovations for its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to ...
SiliconANGLE

Adobe Real-Time CDP delivers enhanced customer tracking tools as an alternative to third-party cookies

Adobe Inc. is updating its Adobe Real-Time Customer Data Platform offering with new capabilities that it says will help customers overcome plans by Google LLC to block third-party cookies. The company ...