A large study shows that AI can enhance creative thinking by encouraging exploration rather than efficiency alone.

Overview: AI supports creative collaboration by speeding up tasks and offering ideas, while humans guide meaning, emotion, and vision.When used wisely, AI expan ...

AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at scale.

As generative AI systems become more deeply woven into the fabric of modern life—drafting text, generating images, ...

Artificial intelligence has sparked intense debate in the creative industries. For some, it signals the end of originality. For others, it’s a revolution in how ideas come to life. With over a decade ...

The world's biggest film industry has a new breakout star – artificial intelligence. Indian cinema is embracing AI more ...

Using generative AI tools to quickly visualise complex ideas has been a major advantage for Lucio Ribeiro, chief AI & innovation officer at TBWA Melbourne, during recent work on the Disrupt AI Film ...

With AI, one can now produce thousands of high-quality illustrations and videos. But that is only part of the story. Last August, a group of artists took AI imaging tools providers to court, which ...

During the pandemic lockdown, when Rick Carter found himself alone in his Los Angeles home, he began to experiment with something that would have seemed impossible just months earlier: an artificial ...

GoEnhance AI announced an update to its face-swap video capabilities, reflecting a broader shift in how face editing is being ...