A few weeks ago, a few strings of code in the Apple Support app showed that it could soon get a “Support Assistant,” based on generative models. The assistant is now live, as a limited experiment. As ...

There’s no denying Apple’s reputation for producing some of the coolest and most cutting-edge tech for folks like you and me. From desktops and laptops to phones and tablets, there’s an Apple product ...

Skip the Apple Store: How to Video Chat an Apple Employee When Shopping Online The 'Shop with a Specialist over Video' option connects you with an Apple rep via video chat to answer your product ...