Seven surprising shifts in 2026 are rattling augmented reality and the companies chasing it. This moment matters because ...

Surprising Six AR Picks Shake 2026. These six device bets arrive as companies race to make augmented reality useful, wearable ...

Augmented reality (AR) ― a technology that overlays digital assets onto real-world environments ― is set to transform how business is conducted. It will affect everything from selling and marketing ...

Immersive technology is creating new ways to engage and convert. WASHINGTON, March 17, 2026--(BUSINESS WIRE)--New Clutch research finds that 60% of consumers have used augmented reality (AR) or ...

Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...

Ford filed a patent for an augmented reality system that uses a pair of special glasses connected to the driver’s smartphone. Through the synergy, the glasses will display selected data, potentially ...

Social distancing is one of the proven defenses you can deploy to stay safe during the coronavirus pandemic. Google wants to lend a hand to help you stick to the recommended 6-foot (about 2-meter) ...

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