For marketers, the conversion funnel is a valuable tool for understanding consumer behavior and creating lasting relationships. It acts as a clear guide to the customer journey and helps determine the ...

Radio is often seen as a brand awareness tool, but its impact extends throughout the entire marketing funnel, from consideration and conversion to customer loyalty. Now Harker Bos Group has created a ...

How different PPC channels capture, nurture and influence leads at the different stages of the consumer journey: awareness, consideration, conversion, loyalty and advocacy. We often associate paid ...

In digital marketing, few concepts are as over-discussed and under-applied as the customer journey. We all nod along when someone brings up “awareness, consideration, decision.” We nod again when ...

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to ...

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.

Most companies today understand the power of video, which is why the vast majority of marketers use it in their overall strategy. Video has held onto its spot as the most popular form of content among ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Influencer marketing has exploded in popularity, revolutionizing the way brands engage with consumers. Working with influencers can give brands a leg up in the credibility department, as 69% of ...