As an agency founder and CEO, I speak almost daily with B2B marketing leaders who are under pressure to drive more pipeline ...

Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. B2B transactions ...

Yet most B2B marketing teams still default to more features, more demos and more product-led content—approaches that often ...

Apollo reports B2B firms thrive by combining inbound and outbound lead generation strategies, ensuring consistent pipeline ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

As we near year three of the pandemic, a lot of experts are speculating about when (or whether) business will return to “normal.” Will we go back to in-person selling? Are trade shows a thing of the ...

B2B buying is undergoing its most significant change in a generation. Emboldened by easy access to information, modern consumers are opting to avoid sales reps and turning to digital channels for a ...

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from ...

B2B sales teams ran into the mack truck of the pandemic economy. Amidst the adversity, lessons on the digital future of B2B sales are emerging. But how do you sell when budgets are frozen? Bring on an ...

The recognition of VAIS across multiple G2 reports reflects the trust modern B2B revenue teams place in our platform to ...

Gartner research shows buyers want AI speed, but they still turn to humans for confidence and validation. The post B2B buyers trust AI less than marketers think appeared first on MarTech.

B2B selling is in trouble. The industry is at an inflection point. Traditional sales methods are failing: only 5% of the buyer’s journey is spent with a salesperson, Gartner finds; email response ...