Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that's the general assumption. One is relatively low volume and high budget, with ...

Glance at an old-school marketing textbook, and you’ll probably see an image of a traditional marketing funnel—awareness, interest, desire, intent, evaluation and purchase. But the B2C landscape has ...

Alex Macura is the founder and CEO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. We’ve heard the adage that people buy with their emotions ...

In B2B, the brands that win are those that think beyond campaigns and focus on connection. Because when your content consistently speaks to the challenges, aspirations and realities of your audience, ...

Is there still such a big difference between B2C and B2B marketing? We asked experts of both sides of the fence to weigh in on their approaches to communicating with customers, promoting products and ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

The latest Content Marketing Trends report from the Content Marketing Institute stated that 88% of B2B organizations are using content marketing, yet only 30% of them think it’s effective. Some ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Cottrell I’ve ...