BASF, a Platinum Sponsor of Sustainable Brands, will be presenting the latest developments in its Sustainable Solution SteeringTM project at the Sustainable Brands London event in Windsor (Nov 16-18).
Valued at $8.3 billion,BASF’s brand is the most valuable in the chemical industry, according to a report by the consulting firm Brand Finance. The brand’s value has risen 15% in the past year, thanks ...
BASF announced today the launch of its Colors & Effects brand, bundling BASF’s global pigments business. The new brand encompasses BASF’s distinct colorants and effect pigments portfolio, and serves ...
Probably the most concrete step of the new branding is that it harmonizes branding in Europe for BASF affiliate Elastogran GmbH by using the BASF corporate brand for all Elastogran sites. BASF says it ...
BASF has focused the sustainable solutions of its plastic additives’ portfolio under the new global brand Valeras™. This new product bundles the company’s longtime experience, innovative solutions, ...
Heavy lug soles and workwear boots might be a trendy fashion look lately, but to the millions of professionals whose jobs require authentic safety footwear, function always comes first. Chemical ...