Her mother is now torn about how to handle things, feeling like her daughter has played the ultimate Uno reverse card. “My daughter (5) keeps doing cheeky things and saying the Elf on the Shelf did it ...

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their nightly antics. But what do experts say about whether or not it's a good idea ...

A three-year-old little girl on TikTok is fed up with her Elf on the Shelf, Pixie. "Pixie the elf had a big surprise for Timberlyn this morning..." the video's caption said. In the viral video posted ...

Elf on the Shelf is a cultural phenomenon: How did it get started? Since 2005, the modern incarnation of Santa’s lovable little scout has enchanted a generation of children, spawned a multimedia ...

We’ve all been there. You’re scrolling through Facebook and Pinterest, and you keep seeing that elf. Yes, the one with the mischievous smile that gets into over-the-top, precarious situations. I know ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...