Clinicians who engage patients and family members in shared decision-making know that people don’t always make healthcare decisions based on what is rational. The irrationality of healthcare decisions ...

Investing in the financial markets is a complex endeavor influenced not only by economic factors and market dynamics but also by human behavior. Traditional finance theory assumes that investors make ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Behavioral economics is an area of research that aims to combine ...

In his New York Times bestselling book Moneyball, Michael Lewis tells the story of Billy Beane, the general manager of the Oakland A’s, and how, despite having half the budget of some of the ...

Learn how Nobel Laureate Daniel Kahneman's work in behavioral economics revolutionized the understanding of human ...

As the column’s name suggests, Thaler set out to challenge standard economic thinking by testing economic anomalies—in other words, what happens when our irrational, some might say human, selves are ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Head scratcher? To some, yes. But experts in behavioral science — and its subcategory of behavioral economics — aren’t so surprised. It turns out that in a lot of social situations, we all make ...

Senators Warner, D-Va., and Fischer, R-Neb., introduced the “Deceptive Experiences to Online Users Reduction,” or DETOUR Act, on April 9, 2019. The bill covers “large online operators” (those with ...

The field of behavioral economics blends ideas from psychology and economics, and it can provide valuable insight that individuals are not behaving in their own best interests. Behavioral economics ...