Carey Morewedge, a professor of marketing at Boston University’s Questrom School of Business, talked to Character Lab about how to cultivate judgment. Here are a few highlights: What is judgment, and ...

When it comes to judging which large language models are the “best,” most evaluations tend to look at whether or not a machine can retrieve accurate information, perform logical reasoning, or show ...

I answered this question recently, along with others, for Character Lab in a Tip of the Week: What is judgment, and why is it important? Judgment is getting as close as possible to the best answer.

ITHACA, N.Y. – When people go along with opinions that go against their better judgment, they feel more culpable for the decision if things go wrong than if they hadn’t received another opinion, new ...

Marketing has never had more ways to reach people. Audiences are larger, channels are more fragmented and marketing tools are more sophisticated than ever. And yet, as match rates improve and spend ...