Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Google is no longer a reliable source of audience. Media brands can’t just change tactics—they need to play an entirely different game. While AI may be the impetus behind a lot of these changes, ...

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Should content marketers be worried about AI? It’s a hot topic—and one you can’t spend too much time debating. Tools like ChatGPT are disrupting the pace of content creation and strategy. One expert ...

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...

The success or failure of your content strategy is very subjective. It can be nuanced and multifaceted due to many factors – varied objectives, long-term impact, changing goals, complex data ...

The content you publish represents you. Content is one of the most important aspects of your marketing strategy—arguably the most important. Content is the food that Google eats and what allows your ...

92% businesses consider it an asset and it gets you 3X more ROI vs paid search. Strategic ways to use ecommerce content marketing to enhance your business. To have an idea about the best content ...

Opinions expressed by Entrepreneur contributors are their own. Nine years ago, I ditched paid ads as a way to grow my business. My goal was to be the proof of my pudding and sell my business’s brand ...

While researching SEO strategy data recently, I uncovered some performance indicators that I though were worthy of sharing. This particular strategy is only valuable when pairing a trending topic ...