Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask Kmart, ...

Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Focusing on traditional consumer press and social media the campaign aims to encourage Londoners to get the best deal on their journey’s by using the Kabbee app or visiting the website. Kabbee lets ...

Co-founder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their customer service processes. Have you ever wondered why some brands seem to stick in your ...

Brand awareness isn’t what it used to be—and that’s a good thing. In a marketplace saturated with messages, platforms and products, brand awareness isn’t just about being seen. It’s about being felt.

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...