Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

As the executive director of TheRiot Agency, I have seen firsthand the importance of a strong brand for businesses of all sizes and industries. But I've also seen many companies make the mistake of ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

You want potential customers to know your brand, but for the right reasons. Which is why you need to be leading the conversation and measuring your efforts. Marketing and sales are important, but ...

Brand awareness is an essential piece of brand equity, as it captures prospective consumers and guides them into the customer journey where the consumer consideration set lies. Most of the time, ...

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.

While the traditional SEO techniques work on non-branded search, they are ineffective on branded search. Learn how to grow branded search by embracing brand awareness as the fifth SEO pillar. Search ...