Add Yahoo as a preferred source to see more of our stories on Google. The most in-demand thing in beauty right now isn’t a product — it’s transparency. Transparency is information-sharing by a brand ...

Opinions expressed by Entrepreneur contributors are their own. With the rise of social media, “humanizing business” has been a buzz phrase that represents the ultimate consumer company goal of ...

Chipotle, with its purpose-driven marketing, beat direct competitor Qdoba in foot traffic study. The most important values for brand selection among U.S. adults are ...

"If people have [transparency], then they can trust your brand," Iovate's Raza Bashir said.

In today’s market, trust isn’t just a differentiator — it’s a requirement. But proving your brand lives up to its claims? That’s where things get complicated. In this episode of Retail Remix, host ...

In the often impenetrable world of fashion, transparency is finally en vogue. Over the past three years, clothing and footwear brands are finally lifting the veil on which factories make their ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “We are now in a transparency race,” Barry Parkin, chief procurement and sustainability ...

Eighty-six percent of surveyed consumers think transparency from businesses is more important than ever, and 40% attribute the importance to the influence of social media, according to findings from a ...

Transparency and effective communication are critical for brands to gain and keep consumer trust according to new research. The University of Adelaide's Dr. Kate Sansome, from the Adelaide Business ...

Brand transparency, alongside audience engagement, is more important than ever at a time when companies can build huge profiles through social channels and word-of-mouth, as demonstrated by the ...

Four years after the collapse of the Rana Plaza garment factory in which 1,134 people were killed, Fashion Revolution has released its 2017 Fashion Transparency Index, which ranks 100 of the biggest ...

A couple of the NBA’s biggest stars are blatant about their love of sponsor money in Hulu’s live sports ads starting this NBA All-Star weekend. The Hulu campaign comes at a time when many influencers ...