At some point, the coronavirus crisis will be over. The “shock wave” will have ebbed. But the brand-business landscape will be different. People’s behaviors will be different. However, basic universal ...

Brand messaging is the ship you sail through the choppy seas of modern marketing, so you can better communicate what your brand’s all about—be that to prospective or current customers, internal team ...

The gap between brand vision and positioning and customer perception isn’t always obvious at first. But it can be damaging. Over time, it can weaken loyalty, erode trust, and open the door for ...

In 1999, Salesforce became a brand that defined cloud computing with its brand pillars of No Upfront Investment, Continuous Upgrades with No Shutdowns, Reliable Storage, and a Cool Personality Not ...

All you need is an idea, a little grit, and an empty garage to launch a global brand. Right? That’s the story we’ve happily internalized for years. Perhaps it explains why ideas like Juicero and ...

There’s no doubt that the launch of the Apple Vision Pro—Apple's first brand-new hardware debut since the Apple Watch—caused a stir. Whether you instinctively love or loathe the idea, it certainly ...

Web design agency uses AI to extend competitor, search, and UX research, then turns those insights into tailored digital strategies. Historically, projects focused on reviews of three or four ...

Premium brands in India, from cellular longevity boosters to European SUVs, face the challenge of justifying high prices through defensible brand equity. Leveraging Aaker's framework, these companies ...

The reenergized story of Papa Johns has been told often in the past two years. Sales split myth from reality, with a two-year comparable stack of 30.7 fueling record growth, quarter after quarter, and ...

Members of the editorial and news staff of the Los Angeles magazine and the Engine Vision Media Network were not involved in the creation of this content. Contrary to prevailing perceptions, the ...

Hyundai revealed Thursday a hydrogen fuel cell hybrid concept vehicle called the N Vision 74 that the company says demonstrates the performance sub-brand’s vision for electrification. The Hyundai N ...