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One day after Twitch announced sweeping changes to how streamers are allowed to advertise, the company is backing off. On Tuesday, Twitch announced updates to its branded content guidelines — the set ...

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

Branded content is a term that is thrown around quite a lot in marketing circles, but many people struggle to understand what it actually means. It’s likely that you’ve come across and engaged with ...

On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversive) way for brands to crowdsource authentic (and ...

When I spoke to multiple CMOs last year, they all mentioned one key challenge they faced: an inflating need for content. The creation of advertising and communication content has become a key issue ...

“The Sell Sider” is a column written by the sell side of the digital media community. Branded content has proven lucrative for Fortune. The business new publisher generated around $100 million in ...

In order to cater to creators and brands while boosting transparency around advertising on the platform, LinkedIn is now inviting its users to search for any in-app branded=content partnership by ...

Creating high impact brand content requires more than posting the occasional beautiful image or witty comment on your brand’s social media pages. Once you learn to master content creation, you will be ...