Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands. From agency roles to Fortune 500 marketing leadership to ...

Search marketer Michael Bonfils recently discussed how AI is disrupting search marketing and shared insights into what he feels is an appropriate response to one of the most difficult search ...

CTR is a crucial SEO metric that’s often overlooked. For years, it was considered an indirect factor, but the antitrust trial against Google revealed that CTR is used as a ranking signal. Regardless ...

Google rolled out AI Overviews to all U.S. users in May 2024. Since then, publishers have reported significant traffic losses, with some seeing click-through rates drop by as much as 89%. The question ...

Two studies released last week indicate that Google's AI Overviews are having a negative impact on click-through rates from online searches, which could ultimately reduce traffic to original sources ...

Similarweb published some data sharing the click-through rates for OpenAI's ChatGPT ads. The overall CTR for ChatGPT ads are 0.68%, the top quartile is 1%, the best brands are 1.57% and the peak CTR ...

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...