A recent report from the Aberdeen Group explores the critical role closed-loop marketing plays in today’s Best-in-Class organizations, and the dynamic shift in the tools, technologies and processes ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 39 min ago 6 hours 1 min ago 6 hours 1 min ago By Justin Roberts - 6 hours 31 min ago By Ewan Larkin - 7 ...

The marketing landscape is undergoing a significant transition with the deprecation of the third-party cookie. For marketers, those cookies have been the backbone of digital advertising for years: ...

NEW YORK--(BUSINESS WIRE)--Foursquare, the leading independent location technology company, today released Closed Loop, a new feature within its Attribution offering that gives marketers unprecedented ...

STERLING, Va.--(BUSINESS WIRE)--Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of Neustar Optimizer a new closed-loop ...

In 2020, B2B digital marketing spend surpassed $8 billion and accounted for 11.3% of company budgets, on average. Although those numbers are expected to grow in 2021, only 1 out of 5 B2B brands are ...

In the age of commerce media, closed-loop measurement (CLM) has emerged as a powerful tool for marketers and retailers looking to engage with consumers across the open web. By providing valuable ...

The global closed-loop on-premise beverage packaging for hospitality and events market is entering a phase of strong ...

Are you a print subscriber? Activate your account. By Judann Pollack - 10 hours 7 min ago By Ad Age and Creativity Staff - 13 hours 33 min ago By Drew Neisser - 13 hours 50 min ago By Jack Neff - 14 ...

At first I thought I was listening to Nine Inch Nails. That’s when I looked up and saw the crazy dancers, toddlers walking together and a businessman surfing. The minute-long cascade of images could ...