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The Coca-Cola Company's KO digital transformation is evolving from a marketing support tool into a core pillar of its ...

Coca-Cola saw organic revenue grow 5% in Q2 despite global unit case volume declining by 1%, per an earnings report. The company still expects to deliver 5% to 6% organic revenue growth this year.

Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for them, the reaction feels a lot like last year’s blowback, showing that even ...

Coca‑Cola’s AI Christmas ad led to pushback for the second consecutive year. The commercial’s creator fired back in defense of the controversial holiday spot. Coca-Cola released its 2025 holiday ad ...

The Lost Voices campaign by Coca-Cola puts fans at the centre of the initiative and shows how football fever has gripped ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Comms, Marketing and Technology. Coca Cola launched a new AI-produced Christmas ad. Consumers see ...

The holidays are a ritual built on shared history, yet Coca-Cola’s 2025 holiday ad campaign bets on AI efficiency over emotion. Can true nostalgia survive when the human touch is removed from the ...

Senior marketing director for GB and Ireland, Elodie Peribere, is leaving the business after more than 20 years.

Coca-Cola has donated $2.6 million to provide recycling bins for every house and small apartment building in Chicago, in return for images of Coke products on the bins. A win-win for Coca-Cola and ...

Relive Pepsi's iconic 2000s vending machine ad that cleverly snubbed Coca-Cola. Fans still remember this witty moment in the ...