Cognitive dissonance is a psychological term that describes the discomfort you feel when your beliefs don’t line up with your actions. Or it could refer to the tension of holding two conflicting ...

Cognitive dissonance refers to the psychological discomfort that arises when an individual holds two or more conflicting cognitions—attitudes, beliefs or behaviours—simultaneously. This tension drives ...

A recent New Yorker article, “Is Cognitive Dissonance Actually a Thing?”, strongly implies that the answer to that question is “No.” The article arrived at this answer by considering a 1956 ...

You’ve undoubtedly heard of the concept of cognitive dissonance, a term from social psychology that frequently makes its way into the media, including numerous references in popular movies and ...

Cognitive dissonance emerges when consumers experience a clash between their beliefs or expectations and their purchasing decisions or outcomes. Originating from social psychology, the concept has ...