The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...

There are many studies on the impact of specific colors in marketing, but you need to carefully match your message with the color. There is no specific color or shade that is best for all marketing.

Adding color is one of the easiest ways to modernize your interior design or marketing. For example, you can incorporate the colors of the year. This will pique your customers’ interest, both in ...

CLINTON, Tenn.--(BUSINESS WIRE)--For the third year in a row, Techmer PM LLC, a leading North American compounder and materials design firm, is partnering with Color Marketing Group ®, the premier ...

The psychology of color as it relates to persuasion may be one of the most interesting aspects of marketing. For businesses, the colors that are chosen to represent a brand are done very carefully.

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...