To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

With iOS 26, Apple unveiled the new Liquid Glass design language for its next-gen software. Now, it seems like the brand is doubling down on this further to blend software and hardware with the iPhone ...

After two years of titanium iPhone Pro models and many more years of stainless steel, Apple is rumored to be switching to aluminum for the iPhone 17 Pro. Titanium, instead, will be used on the ultra ...