Are you looking to hone your content marketing program in 2024 and boost its impact? If so, it can help to take a step back at the start of the year to ensure you've thought through the most important ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Despite the growing use of generative AI for the creation of marketing content, savvy marketers don't—and shouldn't—rush to fully rely on it. AI tools are great helpers. They can generate content ...

Let’s face it, success in Social Media and online marketing has become elusive for many business owners. The days of posting generic messages to your Facebook page are over. Even if you have really ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Content marketing is the process of planning, creating, publishing and sharing content useful on multiple platforms, predominantly in the forms of blogs, newsletters, social media posts, emails, and ...

That’s how long humans have been sharing stories, according to a new study published in the journal Nature. From ancient Indonesian cave art to cutting-edge infographics – fast forward a few millennia ...