Flow Media Marketing on MSN
Good content strategy isn't about long vs. short - it's about discovering what your audience wants to do next
After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...
YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...
Mastering the art of social media videos involves more than just creating compelling visuals. It requires a deep understanding of the technical and strategic aspects of video delivery. To generate ...
Should content marketers be worried about AI? It’s a hot topic—and one you can’t spend too much time debating. Tools like ChatGPT are disrupting the pace of content creation and strategy. One expert ...
Content drives modern brand growth, but only when it’s treated as a strategic asset. To stand out, brands need more than clever headlines—they need deep audience understanding and a purposeful ...
Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...
Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...
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