Core values are the DNA of any organization. They can’t just be words on your website or live on a conference room wall. They must be the backbone of a company’s culture, how you behave as an ...

When I started my company at age 24, I had a big idea for a beauty salon and decided to dive in headfirst without worrying about obstacles. The approach served me well because it got me moving, but I ...

OpenAI has quietly changed the core values it displays on its career page. Being "thoughtful," "audacious," and "impact-driven" are out. Instead, the company now values "AGI focus" and being "intense ...

Forbes contributors publish independent expert analyses and insights. Exec coach & former Microsoft CFO. Writes on leadership. Most senior executives have an intuitive sense of their core values—but ...

Every day, people are showing others what their guiding principles and morals are. By the decisions you have to make, big and small, you indicate the ethics and code of conduct by which you operate.

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

Decision-making can be overwhelming, especially when the stakes are high, but it doesn’t have to be. Your core values—the beliefs that truly matter to you—can be a powerful guide. Prefer to listen ...

Today’s leaders face increasingly complex decisions and moral puzzles, often without a clear compass to navigate them. Many are weighing painful cost-cutting measures due to economic uncertainty and ...