Cracker Barrel's stock plummeted $94 million on Thursday after the country staple restaurant pushed out an unexpected rebrand ...

Cracker Barrel, after reversing course on a recent “brand refresh” which resulted in widespread backlash, has announced that ...

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh. The new logo removes the ...