The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In my more than a decade in public relations, I’ve seen plenty of ...

The worst time to develop a crisis communications plan is the moment an emergency strikes. When tensions are high, reliable information is scarce and conditions are changing rapidly, you don’t want to ...

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event ...

Any company, no matter how diligent, can find itself suddenly thrust into a crisis due to internal or external factors. Incidents ranging from a product safety recall to a downturn in industry funding ...

When a corporate crisis strikes, executives need a strategy for discussing the matter with employees, customers, and the public. But unless information about a crisis is shared in a careful, planned, ...

When tensions are high, we’ve seen that brands don’t always get it right. Brand teams are comprised of humans, who are known to make mistakes occasionally when in a panic-level situation. But there is ...

In recent years, the world's most reputable and fastest-growing insurers are increasingly reviewing crisis communications and public relations recommendations as part of their overall coverage as ...

Business crises are almost inevitable in a fast-paced, constantly changing and social-media-hungry world. When an organization is in the midst of a crisis, it’s essential to provide stakeholders, ...