Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Adobe has unveiled a generative AI (genAI) assistant for Adobe Experience Platform (AEP) apps, a conversational interface that the company said would simplify access to customer experience data. The ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

LAS VEGAS--(BUSINESS WIRE)-- Today, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) unveiled its strategy and product offerings for agentic AI. Innovating on the ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

Rokt mParticle announced the launch of its Hybrid Customer Data Platform (CDP) on Snowflake AI Data Cloud on Oct. 16. According to company officials, the new offering provides enterprise companies ...

CDK, the leading automotive retail software provider, today announced the launch of its Customer Data Platform (CDP)that unifies fragmented customer information and delivers real-time, actionable ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

PALO ALTO, Calif.--(BUSINESS WIRE)--Uniphore, the Business AI company, has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Customer Data platforms. A complimentary copy of the full ...