Businesses today frequently turn to customer surveys to gauge customer satisfaction, gather feedback and obtain data-driven insights. However, an over-reliance on these tools often leads to survey ...

Here’s what you must track to understand what’s on the minds of your customers and what influences their buying decisions. Only 54% of sales professionals go beyond selling their product and help ...

Social listening is the process of monitoring and analyzing social media conversations to understand customer needs and preferences. It is a valuable tool for businesses of all sizes, as it can help ...

Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. Historically, many companies used customer service surveys to ...

Providing exceptional customer experiences can really set you apart from your competition. Today's consumer expects a personalized experience from the companies they choose to engage with. In fact, ...

Every product manager knows the sting of launching a feature that falls flat. Hours of engineering, design, and testing can vanish into obscurity if the problem wasn’t worth solving. The antidote is ...