In business, “collaboration” is the default answer to the question, “How can we drive a philosophy of customer-centric behavior across our company?” While collaboration is indeed necessary, it’s not ...

A customer-centric AI strategy has become more than a technological asset — it's a pivotal component of business success. As we witness the digital transformation of commerce — a statement that is ...

Forbes contributors publish independent expert analyses and insights. I write about leadership and performance management. In today’s hyper-competitive digital landscape, noise is the one constant.

Our continued investment in customer-facing expertise ensures operators have direct access to seasoned advisors who can design and guide lifecycle strategies, optimize performance, and support ...

Every company claims to put customers first. It is a phrase that shows up in mission statements, marketing materials, and corporate speeches. Yet, if customer-centric sales strategies were truly in ...

As supply chain management increasingly integrates advanced technologies and data-driven decision-making, customer fulfillment leaders are transitioning from traditional operational roles to strategic ...

I would argue that the most important indicator of a brand’s health is customer loyalty. For leaders, building and sustaining strong customer loyalty is the holy grail. Leaders talk a lot about how to ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...