BearingPoint introduces Persona Engine, an advanced AI-driven platform in the area of customer intelligence, designed to transform how businesses understand and interact with their customers. By ...
AI is reshaping marketing faster than ever. Blink once, and there’s a new tool, platform or trend making headlines. For franchise marketers, keeping up can feel like trying to drink from a fire hose.
In 2023, PJ Pereira, founder of the advertising agency Pereira O’Dell, was deep in conversation with a consumer—a younger guy—talking about his preferences, habits, and how he felt about a particular ...
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