For more information about France’s SREN law, see our update that provides five key takeaways for businesses. Two new laws impose an array of obligations and restrictions on cloud providers in France.

Profitable business customers are essential for growth and success, but to attract and retain them, you must devise and implement a strategy that builds, fosters, nurtures and extends your ...

In today’s digital landscape, technology plays a pivotal role in shaping the relationship between a business and its customers. The integration of technology into Customer Relationship Management (CRM ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...