Customer journeys are growing more complex and data-driven, but many organizations remain constrained by fragmented insights ...

Gain an autonomous research partner that reveals insights, launches studies, and formulates winning strategies - ...

Despite its central importance to the success of every business, customer experience is rarely implemented as effectively as it could be by leadership teams. This happens because customer experience ...

Traditional ways of gathering feedback — such as surveys, focus groups, and post-interaction questionnaires — have long served as the backbone of Voice of Customer (VoC) programs. These methods have ...

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, ...

"When was the last time your communications team joined your customer success meeting?" This question often startles executives when I pose it at industry events. The blank stares or hesitant ...

For too long, customer success has been viewed as a role for individuals with excellent people skills or a background in traditional account management. While these traits are valuable, they represent ...

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

In today's experience-first economy, where relevance must be instant and privacy must be absolute, customer intelligence is undergoing a profound transformation. Enterprises are no longer satisfied ...

WordPress cofounder Matt Mullenweg shares what it takes to foster loyalty, trust, and engagement—both inside and outside your company. “Community” is a buzzword that gets thrown around a lot in the ...

HelloFresh's new strategy focuses on increasing Average Order Value from long-term customers and reducing costs through logistics and automation investments. Despite a competitive market, HelloFresh ...