As chief marketing officer of Apptio, Allison Breeding oversees the company’s global marketing team — a team focused on driving brand recognition and demand for Apptio’s technology business management ...

Synchronizing sales and marketing around a unified, customer-centric approach is essential for pharmaceutical companies ...

In today's competitive job market, forward-facing marketers can gain a vital edge through premium certifications that validate their customer experience (CX) skills. CX certifications demonstrate a ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

Relias, the trusted multi-solution workforce enablement partner to 13,000 healthcare organizations and 4.5 million caregivers ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...

The idea that brands can decide how and when to engage their customers – on their terms and according to their rules – is out of date. Attempts to tell customers what to think or how to buy now ...

In today’s competitive business environment, customer service is not just a support function; it’s a powerful marketing tool. For CMOs and marketing professionals, leveraging customer service can ...

The Department of Marketing offers a minor in marketing that provides a broader understanding of the customer experience that is critical to companies today. The minor core course provides a strong ...

The brands that win track what customers feel across every touchpoint, then build unified experiences around those feelings.