Nielsen’s DMA® data gives Magellan AI users a standardized way to measure the local impact of podcast advertising. NEW YORK – ...
When it comes to podcast advertising knowledge and measurement, how does one know exactly where a consumer is and then present that data to a potential marketer? Magellan AI has a solution, thanks to ...
Magellan AI now integrates Nielsen DMA regions, allowing podcast advertisers to compare local digital audio performance.
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