Opinions expressed by Entrepreneur contributors are their own. As great as it is to have an innovative idea for your product or service, your startup will ultimately live and die based on your ability ...

I was most entertained when a marketing consultant and ex-colleague took a client-side job and said, “Marketing lands you on Pluto, but the real objective is sales, which would require you to come all ...

For many marketers, every task seems to be a top priority that was supposed to be done yesterday. It can feel as though you're constantly scrambing to meet one deadline after another. And when next ...

The execution and monitoring of repeatable business processes that have been defined by a set of formal procedures. See BPM and knowledge-driven process management. THIS DEFINITION IS FOR PERSONAL USE ...