Dell admits users don’t care about AI PCs, refocuses on what matters

As the hype around AI PCs fizzles out, Dell plans to shift its energy back towards gaming and core consumer interests.

Dell admits that PC buyers don’t actually care about AI

AI has been a huge buzzword at Apple and other tech companies for years. But Dell just admitted that PC buyers don’t actually care about AI.

Dell’s XPS revival is a welcome reprieve from the “AI PC” fad

It was obvious we needed to change,” Jeff Clarke, vice chairman and COO at Dell Technologies, said at a press event in New ...

Dell admits consumers don’t care about AI PCs

Dell has revealed that consumers aren’t buying PCs for AI features right now. In an interview with PC Gamer ahead of CES, ...

Dell is Wrong About PCs, AI, and Consumers ⭐

Dell, a company that doesn't understand PCs, AI, or consumers, certainly has a lot to say about all three. Too bad it's wrong ...

Dell admits customers are not buying PCs just because they "have AI"

While much of the IT industry continues to abuse AI as a stale marketing buzzword, Dell appears more interested in selling practical PC systems. CES 2026 ...

Dell’s underperforming PC business seeks a comeback

Chief Operating Officer Jeff Clarke says Dell got off course by focusing too much on premium tiers and ignoring other ...
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Dell Admits That Customers Are Disgusted by PCs Stuffed With AI Features

Windows PC maker Dell admitted at this year's CES that things have really gotten out of hand, agreeing that people don't buy ...