One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

I judge a lot of things by their covers. Books… Trendy clurrrrbs… Facebook profiles… And yes, beer. There, I said it. I’ve picked up a pint based on nothing more than its well-designed label. And now ...

The fastest way to design and print professional-looking labels, envelopes, letterhead, and more with a modern user interface and wide support for over 1,500 different types of stock as well as ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

How can consumers choose sustainable products? Eco-labels or sustainability ratings can be an important guide. These systems compare products or services in terms of their social and environmental ...

Merging drink and design is not a new phenomenon; beverage marketers love to invest in clever and fun packaging. Who doesn’t have a collectable bottle or two somewhere on their shelves? But with the ...