The 70-plus-year history of Diadora includes plenty of tennis nostalgia, from Bjorn Borg to Jennifer Capriati to Jim Courier. The brand's effort in tennis gets a strong push forward from the brand-new ...

The Italians, known for design, style, winning Eurovision, speed, family, life, and vitality–could you ever combine all that it means to be Italian into a running shoe? Diadora is giving it a go.

Diadora has embraced the fishtail. The unique heel outsole construction of the brand-new Diadora Finale performance tennis shoe features a split. A fishtail split. "That fishtail heel," says Alexander ...

This is where Diadora’s Italian DNA steps forward and shines. The Atomo Star is, frankly, hot. Sleek lines, understated shine, minimal branding—it’s the kind of shoe that looks right at home in a ...

Diadora is entering the world of college athlete endorsements with its first name, image and likeness (NIL) deal. According to the Italian sportswear brand, it has signed a new NIL partnership with ...

Marathon Sports and Diadora are teaming up to offer a $40,000 NIL deal to one high school boy and one high school girl. Diadora and Marathon Sports are launching an Name, Image and Likeness (NIL) ...

Buyers say these sneakers offer “comfort like no other shoe” they’ve owned, and right now you can grab your own pair for a whopping 78% off. If you’re in the market for a fantastic deal on a pair of ...

Diadora was a titan in the '70s, '80s, and '90s. Dominating in sports like tennis and soccer, athletes like Björn Borg and Roberto Baggio helped turn the Italian sportswear company into a household ...

There aren't as many choices when it comes to athletic footwear as one would think. There are a few brands at the top, and then there are a handful of companies with unique sneakers that are looking ...

24 Kilates has reconnected with Diadora to rework its signature v7000 silhouette. Over the years, the duo have been regular collaborators and have joined forces to curate some standout sneakers. For ...

Since its initial release 39 years ago, the Diadora B. Elite has successfully cemented its place in sneaker history, effortlessly becoming a staple across a variety of different subcultures all over ...

An executive at the South Africa office of the sportswear maker Diadora said that the company would not sponsor events featuring David Teeger, a Jewish cricket player who was demoted after praising ...