It may be tempting to view the legal tensions between the two e-commerce giants as evidence that their business models are converging to the point where they will become direct competitors. However, ...

I’m always surprised that even the smarter entrepreneurs, who understand how to segment their customers by “spend” and – within reason and usually discretely – treat them differently, fail to ...

2020 went down in history as the year the world came to a complete stop; 2021 will be known as the year that we re-wrote the playbook. A nicely aspirational summation from Qualtrics founder Ryan Smith ...

Instead of rebuilding or pivoting your product when it’s not selling, try selling it to different customers. Often, the product is fine — you’re just selling it to the wrong people. Product-market fit ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. The customer onboarding experience is how you take a new ...