If you’ve ever wondered why meats at the supermarket come in different colored packaging, this shopper has an interesting theory. Supermarket meat and seafood are often, unfortunately, packaged in ...

If you’ve ever gone into a semi-fugue state while devouring a bag of chips (just us?), you may have missed some key details about the package. No matter your chip flavor of choice, there are bound to ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...