Working with their local post offices or professional list brokers, small business owners can create targeted sales mailings within their budget to maximize the success of their direct mail campaigns.

This article was updated Apr. 11, 2025. Direct mail is not dead; it just needs to be reimagined. I interviewed 10 agents and industry experts to identify 16 examples of direct mail pieces that are ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

One of the main reasons direct mail campaigns fail is the lack of clear goals. Before launching your next campaign, take the time to define your objectives. Many businesses skip this step because they ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...

For the past decade, many business owners have regarded direct mail as the ugly stepsister of print or broadcast advertising. Loud, misleading and cluttered pieces mailed anonymously to millions of ...

In today’s world, email inboxes are exploding with blasts and social media alerts. Just think about the dozens of promotional emails you delete each day. That’s a big reason direct mail services can ...

In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...