Everything is intentional here. ICON isn't a company you turn to for ambiguity. There's nothing fake baked into anything Jonathan Ward touches. Ward is the company's CEO and Chief Designer. Every ...

“Holy Schlitzer dude,” recalls Tom Nelson upon encountering this 1970 Chevrolet Suburban obsessively, excessively, and impressively rebuilt at Icon 4x4, “you look in the rear-view and that thing goes ...

Icon 4x4 arguably inaugurated the restomod era with immaculate builds based on classic Toyota Land Cruisers. Icon 4x4 recently announced a major milestone by unveiling the firm’s 500th Toyota Land ...

Nostalgia is a tricky beast. It’s all too easy to lose hours swimming in the warm waters of bygone eras, basking in the good times had and magically blocking out the bad. In automotive terms, ...

Electric conversions are increasingly gaining traction in the classic car world, and the trend shows no signs of stopping anytime soon. Especially in the case of popular but really slow classics like ...

CHATSWORTH, California—Don't make the same mistake that I did—assuming that this 1949 Hudson Commodore, latest in ICON's Derelict series of one-off builds, is just a beautiful old car with a massive ...

Jonathan Ward, founder and CEO of Icon, stands underneath this bridge next to theFJ44 Petersen Edition, an homage to the Toyota FJ Cruiser. Like the new bridge, this vehicle was also given life ...

Garret Donahue, a Southern California native, has been involved in car culture for the majority of his life. From organizing local group drives to attending open track days, Garret dives deep into the ...