To ensure brand stories resonate with consumers and target audiences, smart public relations professionals don’t just broadcast a message—they craft a narrative. In today’s saturated media landscape, ...

It’s hard to make your campaign stand out. There are many brands that want to get noticed and a lot of things have already been done. But it’s not always the craziest ideas that catch our attention.

As technology has advanced, so too have the ways in which marketers are able to gather data about those they are trying to market to. From sending direct surveys to monitoring clicks, marketers are ...