For a channel that’s been around for more than 50 years, email is going strong, with almost 4.5 billion users. But here’s the catch: Not all emails make it to their destination. Some go to spam, ...

Emails bounce for many reasons — there are hard bounces and soft bounces. Marketers should dig down into their bounce reports to maintain a good delivery rate.

Nobody wants their email to bounce. But marketers should understand the difference between hard bounces—permanent ones—and soft bounces, which are fixable. Here’s a primer on the subject.