In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Mailing lists come in a variety of forms, from direct mail lists that provide physical addresses where you can send mail through the U.S. post office to email lists. A mailing list provides marketers ...

When you need to send information from your company to multiple recipients while using Google's Gmail. it's often a good idea to send it using the blind carbon copy method. Using Bcc enables you to ...